Not All Screen Time is Created Equal

June 14, 2021
By Dr. Carrie Jackson
PHD ( Doctor of Philosophy )
Key Points
  • While screen time gets a bad name, there is still a lot of evidence to suggest that screen time isn’t all bad for kids.
  • To manage screen time, parents can take certain steps to ensure that kids get the benefits without going overboard including: watching media with their kids, taking a mindful approach to screens, setting screen time limits, and utilizing screens for more social activities.

As a teenager, I remember getting my first cell phone when I was in middle school. Now, as a therapist, it’s normal to have families with kids in elementary school who are well-versed in technology and use a tablet better than I can.

Technology has become a normal part of everyday life for kids, and that makes many parents uneasy. Parents are often worried about the effect screen time has on kids, and how to effectively manage giving their kids screens without feeling guilty about it. To help parents feel empowered in giving their kids screen time, I’m breaking down the research behind using screen time.

Here’s what we do know about how screen time affects kids (American Psychological Association, 2020):

TV Can Reinforce Key Emotional Skills

Educational television shows, such as Daniel the Tiger and Sesame Street, have been shown to increase emotion recognition and empathy in children. On-demand videos, such as the ones offered by Supernow, are another healthy viewing option designed to build social-emotional skills in kids.

The Impact on Mental Health Is Complicated

There has been conflicting evidence on how screen time affects mental health. Overall, there isn’t enough evidence to suggest that screen time has a negative impact on kids’ mental health and in many cases there are positive correlations.

Screens Affect Different Ages Differently

For really young kids, younger than 2, screen time often isn’t helpful in teaching kids new skills or ideas. For older children, the impact can be beneficial on learning and skill development. Supernow hosts content and programming for older kids ages 4-10.


Okay, so if screen time isn’t all bad, what should parents do?

Watch Media with Your Kids

Research has consistently shown that watching television and other media can protect kids from some of the potential downsides of screen time.

Take a Mindful Approach to Screens

Banning screens completely is likely to backfire. Being mindful of how kids are using their time on screens and outside of screens is a more helpful approach.

Encourage Screens for Social Activities

Interactive video games and social experiences like Supernow are great examples of positive Screen Time that actually reinforces social skills. Supernow provides a live, interactive social outlet for kids that teaches character-building lessons through fun counselor-led adventures. Plus, they have at-home activities to continue the fun off-screen. Learn more here.


Supernow offers active and social screen time

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How it Works

We make things magical for your kid, and simple for you

Drop into any class on your schedule

No need to pre-book classes and everything is included in your monthly fee. New classes starting every hour, all day long!.

New classes and home activities posted daily

We offer classes for all ages and interests -  from dinosaurs, to mysteries, to LEGOs, to dance.

No supplies or prep required

Turn on your device and let your child dive into the adventure while you prep dinner, catch up on work, or just relax.

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Why Parents Love Supernow

Guilt-free time to yourself



"Supernow has given me a few extra hours each week to prepare dinner, take meetings, and catch up on work. It’s so great to know the kids are getting real active social time rather than vegging out in front of the TV."

Activities your kid actually wants to do


"Every class my daughter tries is a home run. She’s constantly asking to join the next class, which is a no-brainer for me at the end of her school day. I know she’s learning but honestly, she comes for the fun. It’s the least guilty entertainment I’ve found for her”

Improved resilience and mental health


"My normally exuberant, joyful kid had her light seriously dampened this year. It wasn’t until she joined Supernow that her sparkle came back. Within a week, I saw her spirit and confidence return. She’s doing better than she has in months.”

Get a Free Week of Better Screen Time with Supernow

Supernow offers a 7-day free trial of interactive, educational screen time that benefits kids.

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Get a Free Week of Healthy Screen Time


Get a Free Week of Healthy Screen Time